A Spoonful of Storytelling – How to Create the Perfect GR Recipe

Chris Steer Senior Consultant, Government Relations /Santis Health

Ian Chesney Associate /Santis Health

Join CSNM’s professional government relations consultant as they present a fun, how-to guide on persuading governments. This session will cover the key ingredients to a successful government relations (GR) plan and explain how telling a powerful story is a critical element in building public support for your policy asks. Tips will be provided on how to create the most compelling narrative and how to share that narrative in the most effective way. Just like with food – getting the timing and content right matters.

Competency 1.0